Criticism continues to mount for the Trump administration’s zero-tolerance policy and practice of separating and imprisoning migrant families along the U.S.-Mexico border. While the administration clumsily shifts its narrative around the policy, business leaders took action against what Uber CEO Dara Khosrowshahi‏ called an “immoral” and “unfathomable” practice.

Khosrowshahi, who is himself a refugee from Iran, announced his plans to provide legal aid to asylum-seeking families who have been ripped apart at the southern border.

In a memo sent to Uber employees on Tuesday, the company said that its legal team is exploring “immediate opportunities” to provide to assistance to the parents and children affected by the family separation policy. Uber is also partnering with U.S. legislators and regulators to bring an end to the policy.

Other corporate giants have stepped forward to voice their opposition to the administration’s zero-tolerance policy.

Google CEO Sundar Pichai also spoke out against family separation this week, saying:

“The stories and images of families being separated at the border are gut-wrenching.” Pichai, an immigrant from India, added that he is “urging our government to work together to find a better, more humane way that is reflective of our values as a nation.”

In addition, American, United, Southwest, and Frontier airlines issued statements to the federal government, saying the companies will not use their aircraft to transport migrant children separated from their families. Additional airlines followed suit throughout the week.

Their statements came after a viral photo taken aboard an airplane showed a group of immigrant children reportedly being flown from Arizona to Florida.

In its statement, American Airlines said:

“We have no desire to be associated with separating families, or worse, to profit from it. We have every expectation the government will comply with our request and we thank them for doing so.”

CEO of United Airlines, Oscar Munoz, echoed this sentiment in his own statement:

“Our company’s shared purpose is to connect people and unite the world. This policy and its impact on thousands of children is in deep conflict with that mission and we want no part of it.”

As each day the zero-tolerance policy is in place, the administration can expect to see more and more people coming forward to oppose it.

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